Kati Whitledge of Be Inspired Salon

Kati Whitledge is a powerhouse. She started her career in the hair and beauty, opening Be Inspired Salon on Madison's west side in her twenties. She went on to create Beyond the Technique, a podcast for young stylists, and Meet Your Stylist, a website matching up folks with hair to the right stylist. On top of all that, Kati gives talks to students and aspiring entrepreneurs on how to think about and succeed in conceptualizing and launching a new business. There's a lot on this girl's plate (which I can relate to!). 

Kati needed images for her forthcoming website, which features her speaking products and her book, Give Failure the Finger, and for general use in her online and print materials. She wanted fresh, contemporary imagery that was easy for her audience to relate to, but felt authentic to her. To my wonderful surprise, she agreed to a 5:45 AM rendezvous downtown, where we dashed around for a few hours, did a number of wardrobe changes, and hooked up with the Majestic for a stage session. Kati killed the performance and I'm psyched to see her new site soon.