A couple years ago, a client told me about how people spend 2-3 times as much time on website with dogs on the homepage. I was incredulous at first, but she went on to explain how she had done her Ph.D. research studying how and why therapy website works (or don't). One of her discoveries was this dog-loving thing... just feature a dog on your website, and BOOM, folks stick around longer.
So I was shooting headshots with Rhonda Reinholz, a Madison therapist on the near west side, and we made sure to include some shots with her adorable dog. I don't think she's going to use them on her website like Amy Collins, but at least she'll have the canine option available in case things get slow sometime.